Building a plan for your online real estate business
How beneficial can social media be for your real estate business? Do you use it?
Well, the truth is that to answer that with greater certainty, other tools are needed. Some study or census, for example. We would have to evaluate the number of agents who use them.
And, although it would be interesting, here we want to focus on other things. In the real estate market, many things are constantly changing. But there is one thing that does not vary. At least not for real estate agents. And that is the search for new clients.
Social media is the ideal method to promote your real estate business online. Instagram is proving to be one of the best social networks for real estate agents. However, creating good quality Instagram real estate posts on a consistent basis can be a challenge.
Although it is worth considering. Especially as part of a good lead generation strategy. But how to achieve interesting and functional posts? How to integrate this into lead generation? Continue reading and find out here!
Real Estate Instagram Posts That Attract Clients
First, it is important to keep in mind the objectives of your digital strategy, as well as the values you want to convey. To do this, it is good to be clear about the different lines of your business’ messages, and, of course, the way in which you can deliver that information.
Social media can also be a way to generate web traffic and improve the visibility of your lead generation strategy.
1. Introductions (& Reintroductions)
The first idea seems simple, but is incredibly effective and necessary. Your introduction post should give your audience a basic idea of your brand. Including your qualifications, the area you serve, the type of clients you work with, and your personality.
This post is great to “pin” on your profile so that new followers and clients can see it when they find your profile.
2. Testimonials
You don’t always have to be subtle. One of the best real estate Instagram ideas is to share your clients’ praise directly. Showing the positive things your clients have to say about you is effective. It will go a long way in building trust with potential clients.
3. B-roll with Trending Audio
One of the best Instagram hacks is to take advantage of trending audio clips. There are even 1- or 2-second audio clips that you can combine with a random video clip of a property. If you’re at your desk or of just about anything else.
Combine this short video with on-screen text or a detailed caption. You’ve got a quick and easy Instagram post. And you’ll probably get a high engagement rate.
4. Listing Videos & Walkthroughs
Real estate listings are one of the most common posts on social media. But, of course, that doesn’t make them any less important. Enhance your listing videos by touring the property or adding a voiceover. Even starting your video with a strong hook.
5. Listing Carousels
Another great way to promote your ads on Instagram is to share a photo carousel of your ads. Carousels have about 1.7 times the engagement rate. This is compared to still photos.
6. Client Stories
Show how you’ve helped others. This is one of the best ways to show potential clients that you can help them. Consider sharing a short story of how the transaction went every time your clients close a real estate transaction.
This is a great way to show your expertise to potential clients and build their trust. Also, add real estate hashtags. This will ensure that your post is visible to a local audience.
7. How I Helped My Clients [Blank]
Knowing your experience is using Instagram’s text format. This is another way to share your customers’ stories. When users hear this text, they are immediately impressed. And, of course, likely to read your caption, interact with your post, and come in as new subscribers.
8. Educational carousels
An educational carousel can be the perfect solution, especially if you’re looking for content that provides value without having to be camera-ready.
Choose almost any topic and create cohesive graphics. This way, you can share educational tips that build trust with your audience.
9. Seasonal Content
Time-sensitive content is a great way to engage clients. Especially when they’re ready to jump into a real estate transaction right away. Use any holiday or season to create highly relevant content. And include a strong call to action.
10. Personal Posts
You can’t be all about business all the time. Especially when you want to attract the kind of people you’d enjoy working with. Some of the best real estate Instagram posts relate to your audience on a personal level.
They help them see that you truly love what you do and the impact it has on your daily life. Personal posts make your audience feel more connected to you as an individual.
11. Memes
Funny content tends to get higher engagement. And shows your unique personality and sense of humor.
If you don’t consider yourself a comedian, that’s okay, you don’t have to come up with the laughs yourself. Use video templates from tools like CapCut. And add simple text to make popular memes relatable to real estate and your audience.
12. Meme Yourself
Picasso is often credited with saying, “Good artists copy; great artists steal.” When you see a fun meme or great post, don’t be afraid to repurpose it in your own posts.
Create your own version using your facial expressions. Make sure to be courteous. And give credit back to the original post if you’re using someone else’s idea. But this unique strategy will definitely make you stand out from the crowd.
Social media and lead generation in Real Estate
These are some ideas for creating good content. And, of course, for improving the reach of your business and reaching new customers. Customers who can become sure sales. Now, how do you integrate that into your lead generation strategy?
To start with, it would be good to use a lead generation platform. They can offer you many advantages and solutions. Connekter, for example, can help you save resources and time.
Connekter works with pre-qualified clients. These are clients who already know our services. Therefore, they offer a greater guarantee of sales and greater security. In addition to easy integration with CRMs and other platforms.
Depending on the time, the information in Connekter is also centralized. That is, everything is in one place. The leads go directly to the client. Then, the client can manage them from a control panel. Easy access and management.
The time you would spend on that can now be spent on other things. For example, exploring new trends. Or simply doing your daily activities. You can always visit our partner blog, where we publish up-to-date information.
Data segmentation at Connekter is another strong point. By collecting information, the platform groups the data. To do this, we take several criteria into account. These include the client’s budget and level of interest, as well as the area or location.
Let Connekter integrate into your routine. Guarantee time and security. At the same time, you improve your results on the road to success in the changing world of real estate. Write us today!
Extra resources:
- 28 Real Estate Instagram Posts That Attract Clients. https://theclose.com/real-estate-instagram-posts/
- 30 Open House Ideas That Will Actually Get You Leads. https://theclose.com/real-estate-open-house-ideas/
- How to Automate Your Real Estate Lead Generation with Facebook Ads
