Real Estate: What is the true cost of bad data to my company?

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Who Real Estate? Did you know that bad data can cause your real estate sales to decline? About common types of bad data and its consequences.

Did you know that incorrect data can cause your real estate sales to decline? Austin Roberts is one of our clients. Before starting to work with Connekter, his business was not giving him the results he expected, despite working hard at it.

When we started working with him, we realized that much of the data he was managing was erroneous, inaccessible, or repeated, that is, Austin was failing in data management.

Two months after working with Connekter, his sales had recovered and in two more months they had increased by 20%. Read on to discover how to generate leads with Connekter and reduce the impact of bad data!

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It is common for many real estate companies to possess various types of bad data.

Some common types of bad data include: 

  • Incomplete data.
  • Inaccurate data.
  • Duplicate data.
  • Obsolete data.
  • Non-standardized data.
  • Biased data. 
  • Missing data.
  • Inaccessible data.

How Bad Data Impacts Real Estate Business Costs

Bad data can have significant business impacts on a company in a variety of ways, including: 

  • Poor Decisions and Actions: Inaccurate, incomplete, or outdated data results in poor decisions for strategic planning.
  • Missed Sales Opportunities: Inaccurate customer data could lead to missed sales and wasted marketing costs.
  • Wasted Operational Costs: Inaccurate data leads to operational problems with wasted costs or missed sales opportunities from overstocking.
  • Regulatory Compliance Issues: Bad data within regulatory reporting and compliance processes can lead to legal and financial repercussions.
  • Long-Term Financial Impact: The cumulative effect of bad data over time can be substantial. From missed opportunities to decreased customer loyalty, the long-term financial impact can be difficult to quantify, but is nonetheless significant.

From this, we can say that the more dispersed the information is, the greater the risk of loss and uncertainty. That is a mistake of many lead generation platforms, which we have taken into account when venturing to create Connekter.

With Connekter, you can manage all your contacts and leads in one place. You will be able to filter and avoid the dispersion of information. It will also be easier to follow up and communicate with potential clients.

In addition, working with pre-qualified clients and other platform tools help avoid bias and make your information a safe place.

So, are you ready to start this path with us? Write to our customer service and see how your sales will increase!

Verified Resources for Further Learning

  1. HubSpot Academy: Data Management and Cleaning
  2. Coursera: Data Science Specialization by Johns Hopkins University
  3. YouTube: Real Estate Lead Generation Strategies
  4. Forbes: The Cost of Bad Data
  5. Podcast: Data Skeptic – Data Quality

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