Integrating CRMs into your real estate business. Marketing and lead generation
How do you manage your campaigns and the growth of your real estate business? Did you know that CRMs can increase your business sales?
Well yes. Indirectly. Working with CRMs can be an advantage. Especially when you are looking to keep track of your priorities and relationships with customers. Thus, they have become essential for marketing professionals.
The digital world is increasingly competitive. So, real estate companies that leverage CRM effectively gain valuable information. It can be about customer behavior, preferences, and interaction.
This helps them offer personalized campaigns. Methods that improve customer experience and drive greater return on investment.
But how are CRM systems used in marketing campaigns to create impactful strategies? Read on and we will reveal the details!
Real Estate: Personalized Email Marketing for an E-Commerce Brand. An example case
A major e-commerce retailer used CRM to create an email marketing campaign. It specialized in fashion clothing. The strategy was intended to increase customer loyalty. And to boost sales from its existing customer base.
Their CRM system stored detailed data. This, about customer purchases, browsing behavior, preferences, and previous interactions. All of that allowed the marketing team to segment the audience and offer personalized offers.
CRM integration in marketing
The CRM system played a vital role in managing customer data. It also helped the company automate and personalize email marketing campaigns. How did they achieve this?
Customer Segmentation: The marketing team used CRM data to segment customers based on their purchase history, purchase frequency, product preferences, and browsing behavior.
This segmentation was key to delivering more relevant content and offers to each customer group, ensuring higher engagement rates.
Automatic triggers: The company set up trigger-based emails that were sent automatically using CRM automation capabilities. And, of course, based on customer behavior.
In addition, post-purchase emails were triggered to thank customers for their purchase. Recommend complementary products based on their order. And invite them to join the brand’s loyalty program.
Personalized Content: The content of the email itself was dynamically personalized. Using data from the CRM. Customers were given recommendations for products they had previously searched for or purchased.
This, along with personalized discount codes tailored to their purchasing habits.
Campaign Tracking and Adjustment: The marketing team tracked key performance metrics throughout the campaign and through the CRM.
They included open rates, click rates, and conversion rates for each email sent. This data was fed into the CRM to continually optimize future campaigns.
The CRM system also allowed the marketing team to test various subject lines, images, and calls to action (CTAs). Through A/B testing, further refining their approach based on what resonated most with each customer segment.
Results
Using CRM to create personalized email campaigns significantly improved engagement. As well as conversion rates. Open rates increased by 25%. In contrast, conversion rates increased by 35%. This, compared to generic mass emails.
In addition, the retailer saw a marked increase in repeat purchases. As customers spent 20% more per transaction. CRM’s automation and personalization capabilities also freed up valuable time for the marketing team. That allowed them to focus on more strategic initiatives.
Key Takeaways
CRM enables effective customer segmentation. This allows for highly personalized campaigns. Automation features in CRM reduce manual workload. Also, they maintain constant customer interaction. Real-time data tracking and A/B testing optimize marketing campaigns for better results.
Automated Work in Real Estate?
Automation is one of the most effective ways to streamline a real estate agent’s workflow. By automating tasks, you can free up hours each week to focus on revenue-generating activities. Especially when they’re time-consuming.
Tools like CRM systems can help you stay organized and efficient. For example, you can automate client follow-ups with pre-scheduled emails or text messages.
This reduces the risk of losing touch with potential clients. These automation tools don’t just streamline operations. They also ensure that nothing goes unanswered.
Applying the use of CRMs to better real estate
Real estate professionals who optimize their workflow can gain a significant advantage in a competitive market.
A well-optimized workflow allows you to spend more time on what really matters. That is building relationships with clients and closing deals. Of course, with ongoing support and access to a community of like-minded professionals.
That can continually improve and stay ahead in a competitive market.
Take Connekter as an example. First, it works with pre-qualified clients. That is, clients who already know its services. Plus, all the data is available in one place. Both of these things save resources and time.
Not to mention that it also easily integrates with a variety of CRMs. Especially those that use Zapier.
It also takes care of directing leads to the client themselves. Directly. This is achieved thanks to its data segmentation policy. At Connekter, data is grouped according to several criteria. These include location, budget, level of interest, etc.
This way, you match specific customers based on their interests and your business’s propositions.
Are you ready to start improving your business’ reach? Contact our customer service today and explore for yourself everything we can help you with.
Extra resources:
- Automated Real Estate Marketing: What It Is & How to Do It Right. https://logiciel.io/automated-real-estate-marketing-guide-best-practices
- A Quick Guide To Real Estate CRM Systems: Use Cases, Benefits & Popular CRMs. https://logiciel.io/quick-guide-real-estate-crm-systems
- How to Increase Leads by 50% With Interactive Lead Generation
