Innovative ideas for real estate marketing and how to implement them
Did you know that real estate marketing can increase your sales by up to 70%?
Well, that is perfectly possible. Of course, it will depend on the strategy you choose and how you carry it out. Real estate marketing requires a combination of high and low technology solutions. Strategies that help you establish personal connections.
Here there is an essential element. Connections. In marketing, we must transmit confidence and warmth. Show our services in a friendly way.
Now, in this context, how do we achieve these connections? At the same time, we seek to reach more people and turn them into potential clients.
Online real estate marketing ideas
There are plenty of effective real estate marketing ideas and strategies you can execute online, from the comfort of your home, your car or the local coffee shop between showings. Here are some of our favorite real estate marketing ideas.
1. Run AI-powered ad campaigns
Buying paid ads on platforms like Google and Meta (read: Facebook and Instagram) can help agents reach large, targeted audiences based on demographic information like zip code, gender, and age group.
However, AI technology can further target your paid ads to the right people at the right time. They may analyze browsing behavior and preferences data to ensure your ads hit home with potential clients. This means better leads and higher conversion rates.
It’s not just about reaching more people; it’s about reaching the right people. In today’s hyper-competitive market, AI-driven ads give real estate agents a competitive edge, maximizing marketing efficiency and generating leads who are ready to transact.
Meta has developed a suite of AI-driven ad tools called Advantage+. For its part, Google has internal AI-powered ad solutions, including Performance Max.
2. Send interactive buyer & listing presentations
If you want your marketing to stand out in a post-settlement market, you need to step up your presentation game. What good is bragging about your Instagram audience or Matterport tours in a clunky PDF? You might as well send them a telegram. Today’s buyers and sellers demand more.
3. Send personalized video text messages
Also, With an open rate of 82%, text messages are still one of the most effective ways to market your business. Adding quick-hit videos that answer common buyer questions or, better yet, answer a specific client question can skyrocket your open rates and help you make personal connections.
Here are a few tips for sending better video text messages:
- Furthermore, Before recording, write a quick video script that includes an enthusiastic greeting and further commentary that addresses your client’s needs.
- Keep your videos short; around 30 to 60 seconds.
4. Create and share viral memes on Instagram
Humor is a universal language and a powerful way to make personal connections with buyers and sellers on social media. Sharing real estate memes and funny videos can boost social media visibility and attract valuable attention to your services.
Luckily, you don’t have to reinvent the wheel to create memes your audience will love. Some of the most viral memes are simple, short videos that use trending audio to go viral.
5. Create buzzworthy polls
People love sharing their opinions on social media. And thankfully, engaging with your audience has never been easier.
Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.
Polls can be about anything, from which tie you should wear that day to opinions about which ocean view is better between two properties.
Those little thumbs-up and thumbs-down emojis can offer significant insights to help you better serve your clients, and (bonus) it makes your followers feel like momentary experts.
6. Leverage reviews to get more referrals
Every agent knows that reviews are the best way to create social proof in real estate marketing, but only some use them to their full potential. Also, They send an email asking for a review, post it on Instagram, and then grab lunch without realizing that this is also the ideal time to ask for a referral. Why? It’s basic psychology.
People are far more likely to want to help you after you ask them for something else.
Reach150 combines powerful automation and drip campaigns to help you get more referrals from the reviews you worked so hard to get. Here’s how it works:
They send review and referral requests automatically, then follow up for up to six months to keep you top of mind. Their app will also send requests to your database so you can generate reviews and referrals from deals you closed years ago.
Conneketer uses
Connekter achieves this by means of data segmentation. This way, everything will be more organized and available to customers.
Data segmentation allows first-time buyers, or anyone else, to have access to information grouped according to different criteria. For example: location, area, budget and level of interest of the customer. Which is undoubtedly very useful, especially for inexperienced buyers.
These are just a few of the advantages of working with Connekter. But the platform offers a great package of services.
The important thing is that your business can meet the needs of your customers. And that they can see and feel comfortable with the different adaptations.
Not everyone is looking for the same thing, but at Connekter there are options for everyone. Write to us today and watch your sales grow with us!
Extra resources:
- How builder incentives help your business stand out in competitive markets. https://www.realtor.com/marketing/resources/how-builder-incentives-help-your-business-stand-out-in-competitive-markets/
- First-Time Buyers: Myths, Programs, and Financial Tips. https://timandjulieharris.com/2024/09/27/first-time-buyers-myths-programs-and-financial-tips.html
- Best Advice for First Time Home Buyers | Real Estate Tips
